Meet Our Team

Our unique team of designers and craftspeople have brought world-class custom cabinet development and remodels to Greensboro, N.C., and the surrounding area.

Lee Williams
President

Lee graduated from the Design program at UNC-Greensboro in 1998 where he won several honors including Designer of the Year, was selected for Honors Studios, and was chosen for a semester-long study abroad program in Finland.  In 2003 he helped establish Cabinet Concepts and hasn’t looked back. Lee brings a wide array of skills, a dedicated work ethic, a sense of urgency, and his designer’s eye to the company.

 

Design and Sales

Sissy Goodman
Design Specialist

From local custom shop to high production manufacturer, Sissy has done it all!  She brings a wealth of knowledge from her vast experience spanning the full spectrum of this industry, which makes her a great asset to our team. Her kindness, patience, and passion for doing things the right way help make your remodeling dreams a reality.

 

 

Tyler Harrell
Design Specialist

Hailing from Martinsville, VA and graduating from the Design program at Virginia Tech, Tyler is a great new addition to our team.  She meets challenges with an unmatched enthusiasm and a smile that can’t be beat. This proud Hokie is ready for anything we throw at her and is eager to help you design a space you are proud to call home.

 

 

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Yatzel Hernandez
Design Specialist

It’s not that hard. Say it with me:  YAHT-zel.  Just like it’s spelled!  A unique name, maybe…but an incredibly talented Designer, and also an amazing drummer! Yatzel is a UNC-Greensboro graduate with many talents, but we know her best as a 3D design ninja. From elaborate custom kitchens to outdoor patios, she can do it all. Her quiet diligence coupled with digital proficiency produces designs that you will love.  

 

Operations

Matt Payne
Field Operations Manager

The son of a cabinet guy, Matt has this business in his blood.  After graduating from Appalachian State University in 2007, he worked at a big-box store for a few years; then we lured him away in the Fall of 2015 to manage our field operations.  Running multiple jobs at once can be a bit like herding cats at times, his patience is one of his greatest allies.  Matt is one of the nicest guys you’ll ever meet; plus, it’s hard to argue with a beard like that!

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Mike Freeman
Finish Pro

He has the perfect blend of artist and technician and we’re thrilled to have him as our on-staff Finish Pro. Whether it needs a little touch up or a complete overhaul, from furniture to cabinetry and anything in between, Mike’s the guy for the job!  …And not to be outdone, when he’s not wielding a spray gun he can help the guys in the field with cabinet installs and most anything else they need.

 

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Richard Smith
Field Specialist

We like to think North Carolina suits him better than upstate New York, but maybe we’re biased!  Richard has a wide range of skills and experience in the carpentry biz, and for a company that prides itself in being full-service, that makes him a perfect fit for our team.  We’re glad this fun-loving guy found his way down south.

 

Woody Woodward
Field Specialist

Originally from Arizona, Woody joins our team after a stint on an Australian organic farm.  He has over 10 years of construction experience and loves the challenge and precision of detailed cabinetry projects.  When he isn’t studying for his construction management degree he enjoys hiking in the woods with his dog.